Manetain was part of R3 (visit www.r3lab.org) and is a sustainable and recyclable product line of powder shampoos. The goal was to come up with product designs that would change peoples behavior to become more eco-friendly. In this case the target audience, women, would be using less water and packing waste if they switched from liquid shampoo to dry shampoo. The first half of the book, Nice Is Naughty, describes why shampoo is bad. The second half, Naughty is Nice, refers to the girl who is not afraid to break tradition and is willing to give up 30 minute showers to clean her hair.
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.